Brush up your marketing, HGCA advises farmers
30 September 1998
Brush up your marketing, HGCA advises farmers
THE Home Grown Cereals Authority (HGCA) has urged cereal farmers to develop more sophisticated sales methods now prices have dropped below £70/tonne.
Careful timing of the crop sale can make a difference of up to £35, the HGCA advises. To achieve this, there is an increased need for market information and a knowledge of how currency fluctuations affect prices.
An appreciation of market prices would allow a grower to prepare a budget and plan production for the optimum selling time.
Ian Aitchison, the authoritys planning manager, said farmers should realise there was more money to be made by marketing their crop at the right time than by tweaking input costs.
HGCA has launched a new range of market information publications. It also uses email and faxes to keep farmers up to date with daily price changes.
- Its all in the timing, says the HGCA, FWi Markets, today (30 September, 1998)
The Herald 30/09/98 page 26