Communication is key to prosperity

16 November 2001

Communication is key to prosperity

RECONNECTING with European markets and greater communication between all links in the food chain will be essential to guarantee a more prosperous future for the sheep industry, says MLC sheep strategy council chairman David Raine.

"We hear from politicians about there being too many sheep, but Europe is only 77% self sufficient in sheep meat: How can that be interpreted as an oversupplied market?

"If we can reconnect with the European market, there is a reasonable short and long term future for the UK sheep industry."

A greater sharing of information between producers, processors and retailers is essential for sheep producers to obtain a larger slice of lamb margins, added Mr Raine. &#42

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