23 June 2000
Farmer diversifies into local radio
A NOTTINGHAMSHIRE arable producer has decided on a novel way of getting the rural communitys message across to the public.
Cliff Sanderson and his wife, Rachel, who farm 81ha (200 acres) of arable land at Hickling, have diversified into broadcasting.
Mr and Mrs Sanderson spent 48,000 converting a farm garage into a radio station. After being on-air for 28 days, the station won 21 advertising clients.
The Wireless Company FM Ltd – which broadcasts as TWC FM – has just come off the air after its first temporary broadcasting licence ran out.
A second licence has been granted for September. Mr Sanderson hopes the station will then be granted an eight-year-licence from the Radio Authority.
“Our clients are as diverse as self-drive companies, interior designers and the NFU,” says Cliff, who had experience of pirate broadcasting several years ago.
“We are going back on air in September with even more clients, and once weve reached 50 we should be making a profit.”
The station reaches about 40,000 listeners within a 10-mile radius, and broadcasts on a 24-hour basis, with one paid news reporter and 12 local DJs.
The long-term aim is for the radio station to provide 30 jobs for presenters and sales and technical staff.