Farmers markets get an airing


18 June 1999


Farmers’ markets get an airing

FARMERS markets confirm their position as editorial flavour of the moment with another feature in The Guardian.

The writer celebrates the “sheer sensory pleasure” of shopping at an outdoor market and identifies the “feel-good ideas” that have made the markets a success.

Farmers markets regenerate urban areas, and provide opportunities for those living in the countryside as well as helping employment and the environment.

One indicator of their success has been the affect they have had on the attitude of supermarkets towards farmers, says the newspaper.

Asda announced last week that it would be selling strawberries of different sizes rather than asking farmers to supply only grade 1 fruit of uniform shape.

This enables farmers to harvest 30% more of their crop.

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