Farmers promote red tractor

20 October 2000




Farmers promote red tractor

TASTY farmers brought a slice of the countryside to town on Monday when they arrived in London to persuade shoppers to buy British.

Six model farmers – five men and one woman – visited a West End supermarket to kick off their nationwide tour promoting the little red tractor logo.

The group, winners of an NFU competition, hope to make the public more aware of the British Farm Standard mark.

The mark denotes high environmental, food-hygiene and animal-welfare standards, and is found on primary farm produce in all major retailers.

After parading in Trafalgar Square, the tasty farmers met shoppers at Tesco Metro, Covent Garden, telling them: "For food you can trust, follow the little red tractor."

This marks the start of a national advertising campaign for the little red tractor, with more than 350 billboard posters springing up across the country. These are backed by a series of national, regional and magazine adverts.

To coincide with this, the team will take a 40ft long replica of the adverts in a tour of supermarkets around the country.

NFU public relations manager Simon Rayner said: "Our farmers served up a tasty dish to shoppers in London and were a big hit." &#42

British food was held on high in London this week.


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