06 January 1999
Frantic hunt for beef as Big Macs run out
By FWi staff
BURGER giant McDonalds is in frantic negotiations with suppliers to source extra supplies of British beef after running out of Big Macs during a special promotion.
A two-for-one Big Mac offer advertised on television over the past few days caused boosted demand – but many of the companys outlets soon ran out of supplies.
The offer, designed to celebrate McDonalds 25th anniversary, culminated in apologies to disappointed customers published in national newspapers.
McDonalds, which usually sells about 500,000 Big Macs every weekend, expected the promotional offer to boost sales fourfold to about 2 million.
But demand was eight times greater than usual, and managers at many McDonalds were left red-faced when supplies ran out.
A spokesman for McDonalds, which sold more than 4 million burgers in two days, said the company was in the process of securing extra supplies as soon as possible.
“Whichever way you look at it, its a tremendous amount of beef,” he said.