29 September 2000


farmers weekly has teamed up with Michelin Agricultural Tyres

to offer a brand new Mitsubishi Shogun Sport worth £18,995 as

the prize in our autumn competition. Just read the text, answer

the single question published each week and fill in the coupon.

Who knows, it could be you driving a new 4×4 this winter…

THERE cant be anyone in Britain who doesnt know that Michelin produces tyres. Or indeed a farmer in the land who isnt aware that Michelin is one of the worlds biggest suppliers of agricultural tyres.

But over the next five weeks were going to tell you a bit more about the firm and its farming tyres. If you can use that knowledge to answer five simple questions you could win a Mitsubishi Shogun Sport 2.5TD GLX off-roader.

This week were looking at the history of Bibendum – the Michelin man – who has been the symbol of the French tyre maker for more than a century and is one of the best known trademarks in the world.

Bib (as hes known to insiders) was the brainchild of Edouard and Andre Michelin, the two brothers who founded Michelin in 1890. And, like many enduring icons, he came about almost by chance.

While musing over a stack of tyres at an 1898 exhibition in France, Edouard remarked to his brother that, if the tyres had arms, they would resemble a man. Andre agreed and shortly after commissioned an artist to prepare sketches based on Edouards idea.

One of the artists drawings showed the tyre figure as a rotund beer drinker who, raising his glass in a toast, declared "Nunc est bibendum" (Now is the time to drink). The phrase was close enough in spirit to the slogan the company was using at the time – Michelin tyres swallow obstacles – and became one of the ones that was used. The beer bottle was replaced with a champagne glass and Bib raised a goblet overflowing with nails and broken glass in a toast to all road hazards.

Bibendum was officially christened after a famous racing driver of the era, while preparing for the 1898 Paris-to-Amsterdam motor race, saw Andre Michelin go by and shouted: "Hey, there goes Bibendum!"

Since then Bib has become known across the world for his firm grip on the ground and his large and rugged footprint.

So how do you enter the competition? Just answer Question 1 published on this page, as well as Questions 2, 3, 4 and 5, which will appear on the competition page in the Oct 6, 13, 20 and 27 issue of farmers weekly. Then fill in the coupon that will appear in the issue of Oct 27 and send it to us. Its that simple.

1 Read the text and then study the question that will be published in each of the FW issues of Sept 29, Oct 6, 13, 20 and 27. There will be a chance to answer all five questions and complete the tiebreaker in the coupon that will appear in the Oct 27 issue.

2 The prize is a Mitsubishi Shogun Sport 2.5TD GLX worth £18,995. No cash alternatives are available.

3 The decision of the judges and of the editor of farmers weekly will in all matters be final and legally binding. No correspondence can be entered into.

4 The completed entry forms are the property of farmers weekly and Michelin Agricultural Tyres

5 The competition is open to all farmers, farm managers and contractors in the UK and Eire

6 Closing date for receiving completed coupons is Fri Nov 10. They should be addressed to farmers weekly/Michelin Agricultural Tyres competition, farmers weekly, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS.

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