Major changes for next year’s Cereals event

Next year’s Cereals is set to see a host of changes, including a new technology area plus the opportunity to book one-to-one sessions with your expert of choice.

As the event enters its 40th year, event director Jon Day of Haymarket said it was a good opportunity to take stock.

“Last year we conducted market research into how our visitors and exhibitors would like to see the event develop, and in 2017 we will be acting on that information and building on initiatives started this year.

“We’ll be introducing several exciting new features and making changes designed to enable exhibitors to communicate more effectively with farmers, agronomists and others within the industry.”

This will ensure visitors get more of the information they want,” he added.

Building on the the Soil Pit and the Drone Zone introduced this year, the changes will focus on areas of current relevance to growers from soil and drainage to specialist crops and business advice, and include:

  • The Specialist Crop Zone: dedicated to exploring novel plants and varieties that can thrive in the current agronomic environment, have added value and potential for the future
  • Tomorrow’s World: a glimpse at the most exciting up-coming technologies with applications to the arable sector
  • The Knowledge Bank: a chance for a short one-to-one consultation with the specialist of your choice: finance, legal, engineering, take your pick
  • Drainage and Soil:  following on from the success of the Soil Pit, a chance to examine the impact of farm machinery and traffic on a designated plot

Visitors and exhibitors will also have more, easily-accessible information on event days through technology such as interactive ‘You Are Here’ boards.

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