New Holland on the Case

01 June 1999

New Holland on the Case

NEW HOLLAND is in the throes of completing a $4.2 billion (£2.62bn) takeover of Case, and already plans are afoot rationalise the combined groups operations.

Case/New Holland is looking to realise cost savings of up to $500m from the merger, reports the Financial Times.

A key component of this will be the emergence of a common platform between the two groups. It is intended to retain the various brandings of this platform, as well as the respective marketing and distribution arms of each individual company.

See more