New Holland on the Case


01 June 1999


New Holland on the Case


NEW HOLLAND is in the throes of completing a $4.2 billion (£2.62bn) takeover of Case, and already plans are afoot rationalise the combined groups operations.

Case/New Holland is looking to realise cost savings of up to $500m from the merger, reports the Financial Times.

A key component of this will be the emergence of a common platform between the two groups. It is intended to retain the various brandings of this platform, as well as the respective marketing and distribution arms of each individual company.

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