28 May 1999


ARE you ready to farm in the 21st century? Make sure your business is in the best position to cope with the challenges ahead by visiting the 1999 Royal Show on 5-8 July at Stoneleigh in Warks.

Firmly established as Europes premier exhibition of farming, food and the countryside, this years Royal Show emphasis is on practical, take-home messages for the modern farmer.


More than 7000 animals from the finest pedigree livestock to rare breeds will be competing for a coveted first prize in the shows world-famous competitive classes sponsored by its major backer, NatWest.

The Show will highlight the latest issues affecting farmers in the Sheep Technology Centre and the Commercial Beef Focus sponsored by Marks & Spencer and Merial. Advice and information is available on topics from cost-effective feeding and reducing overheads to selecting superior breeding stock and delivering what the market wants.

Marks & Spencer is sponsoring the Royal Show National Lamb Carcass Competition and the Special Prime Lamb Competition to demonstrate best production practice.


NIAB focuses on the 1998/99 recommended list of varieties and next years candidates in its display of the 26 wheat varieties. SIMAC looks at what GMOs really mean for the farmer.

Advice to help meet the demand for home-grown organic produce is at the Organic Food and Farming Centre, with an emphasis on mainstream organic farming to help producers assess if conversion is right for them.


Over 40 acres of the showground is devoted to the top names in high-tech machinery, with everything from tractors, combines and milking machines to sprayers, spreaders and ATVs.

A new collaboration with major research institutes and commercial companies on the RASEs Precision Farming Feature looks at the need for farmers to identify the clear economic and environmental benefits of the latest technology and to assess its value on farm.

Farming and Countryside

Taking as its theme "How you can afford to be green when youre farming in the red" the RASEs Farming and Countryside area sponsored by Hydro Agri and Lloyds TSB highlights the issues of environmentally-appropriate farming systems.

Tips on the latest developments in integrated farming systems, arable stewardship options, field margin displays and the right approach to conservation headlands can also be found from a range of experts including the Environment Agency and MAFF.

From the finest British food and international cuisine to top horse riders and rural crafts, the 1999 Royal Show has plenty to offer the family for a great day out. It will help you and your family make the most of your business.

FW readers can save up to 33% on Royal Show gate prices by purchasing tickets in advance through the Royal Show hotline (0121-767 4099) and quoting reference FW1.

The offer runs until June 25, and lines are open Monday to Friday 9am-8pm and Saturday and Sunday from 10am-5pm. Advance ticket prices are adults £8, children age 5-15 and Senior citizens £4.

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