Scotland to promote its own meat

9 November 1999

Scotland to promote its own meat

By FWi staff

SCOTLAND is to have a new organisation to promote its red meat.

The new body will bring together the three existing players, Scottish agriculture minister Ross Finnie announced in Crieff, Perthshire.

He said it will provide co-ordination, leadership and more autonomy.

At the same time, levy-payers will continue to have access to resources provided by the Meat and Livestock Commission (MLC).

Promotion and quality assurance for beef, lamb and pigmeat currently carried out by the Scotch Quality Beef and Lamb Association (SQBLA), the Scottish Pig Industry Initiative (SPII) and the MLC will be combined in the new organisation.

It will control the £1.7 million currently in the hands of the three bodies, and have greater influence on how the remaining £3.5m of the Scottish levy is spent.

“This is a golden opportunity for the new council to add to what we have and improve the competitive position of the Scottish meat and livestock industry,” said Mr Finnie.

There had been growing pressure for devolved Scotland to take charge of how its levies were spent.

Producers complained they were paying £5m in levies to the MLC, but received only £1m to help fund Scottish meat promotion.

If the Welsh Assembly decided to follow this precedent the future of British meat promotion would be called into question.

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