03 March 1998
Supermarkets British beef focus hits Irish sales
FARMERS and slaughterers in Ireland claim to be losing sales on their biggest market, the British supermarket sector.
The pro-British position taken by the biggest supermarkets over beef has gone down in the Republic like a lead balloon, they say.
Irish agriculture minister Joe Walsh said retailers had not ruled out a
return to Irish beef when the Meat and Livestock Commissions current £2m pro-British promotion campaign ended.
The Irish press has said the supermarket boycott of Irish beef runs counter
to the principles of the European Union free market.