13 April 1998
Tesco to teach suppliers to understand birds
Tesco is to teach its suppliers to understand the behaviour of their birds as part of a new initiative on animal welfare.
Posters and videos interpreting common chicken and turkey expressions and movements will be given to Tesco suppliers over the next year.
Judith Abrehart, the companys agriculture manager, said: “There is absolutely no reason why any chicken or turkey should have to suffer during its life.”
Paul Whittington, who was appointed Tesco Animal Welfare Fellow at Bristol University this month, will spearhead the programme. He will also help the supermarkets suppliers understand the latest research to implement new guidelines to protect animal welfare.
Tesco is funding a £30,000 Animal Welfare fellowship at Bristol University dedicated to putting the latest animal welfare research into practice.