26 March 1999
Unilever to sell tea to China
UNILEVER plans to sell green tea in China – the first time a large company has tried to sell into that countrys well-established market.
The Anglo-Dutch group will also attempt to sell two other teas into the market – jasmine and oolong.
Unilevers initiative will involve the tea being packaged in a tea-bag – almost a heresy in the Chinese tea-drinking ritual.
- Financial Times 26/03/99 page 32