White Stuff logo on snack bottles

28 September 2001




White Stuff logo on snack bottles

THE White Stuff logo used to advertise milk generically will be displayed on 250ml snack bottles aimed at the lunch-time market.

At the Dairy Event, Dairy Council communications manager Michelle Stephens said Assorted Co-operative Creameries had asked to use the brand on packaging.

"ACC was already selling milk in 250ml snack bottles and these now display the White Stuff brand." Bottles will be retailed through Morrisons and local convenience stores.

The brand should be distinctive when appearing in fridges next to soft drinks, added Ms Stephens. "It offers a modern black and white image which should hopefully appeal to teenagers." &#42


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