Cereals 2012: Attendance down but ‘very healthy’

A total of 25,800 people visited Cereals 2012 which was 4% down on 2011 attendance figures (26,900) but ahead of the 2010 figure of about 24,300.

Organisers have described the figures as “very healthy” given the weather conditions before and during the event.

Jon Day, event director for Haymarket Exhibitions, said it was an excellent result given the inclement weather leading up to the show followed by dry and sunny conditions during the event itself, which may have kept some visitors away with farm work.

“Professional farmers and key decision makers are as hungry as ever for knowledge, and 493 exhibitors, the largest number ever at Cereals, provided a wealth of information to help them take their business forward.

“We were also delighted to welcome back agriculture minister Jim Paice, whose presence shows farming’s renewed importance on the political agenda.”

For more on this topic

See our Cereals 2012 event page

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