Consumers want more UK organic veg

LACK OF local or UK-produced organic vegetables is a key issue for committed organic consumers, according to research findings.


The HDRA (Henry Doubleday Research Association) survey covered over 300 participants across the UK, eight supermarket chains and 65 types of vegetable.


Results found that most organic crops on sale during the UK cropping season are homegrown, but outside it, imports from Spain, Israel, France and the Netherlands dominated.


Many participants were shocked by the number of imported vegetables, claiming they would prefer to buy local or UK produce.


“The key issues for committed organic consumers taking part in Supermarket Watch were the lack of local or UK organic vegetables and their level of packaging,” said HDRA research officer Natalie Geen.


Many participants wanted more recyclable packaging, as they consider organic food to be more environmentally sustainable.


The most frequently purchased organic vegetables were carrots, followed by potatoes, tomatoes, broccoli and onions, but many consumers wanted to see a wider range available.


For further details and findings from the Supermarket Watch survey, visit www.hdra.org.uk

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