Boost to local food sales as consumers urged to ‘Eat Welsh’

Welsh farming minister Elin Jones has been challenged to eat Welsh for a week as part of a campaign by NFU Cymru to encourage consumers to buy more local food and drink.

Ms Jones, the Welsh Assembly government’s rural affairs minister, welcomed the “Eat Welsh for a Week” initiative and said it tied in with the assmembly’s commitment to local sourcing.

She added that WAG will publish a Local Sourcing Action Plan in the New Year to ensure an integrated approach across the supply chain in Wales.

Ms Jones said she tried to buy Welsh food and stocked up on fresh local produce during a visit to Penclawdd market on the Gower Peninsula last week (15 November).

“It was very positive to see so many small producers there,” she said.

“I managed to find plenty of Welsh produce, which will help with my pledge to eat Welsh.

“I make a conscious effort to buy as much Welsh food and drink as I can, and it was a pleasure to see so much on offer at Penclawdd market.”

NFU Cymru President Dai Davies said he was delighted that the minister had pledged to join in with the campaign and hoped it would get people thinking about how to develop the Welsh food agenda.

“Food security is now a very real issue, but Wales is so well placed to deliver sustainable food production and procurement,” he added.

“Consumers are becoming more knowledgeable and conscious about what they eat and drink and provenance, consistent quality, sustainability and high standards of animal welfare are key factors in their buying and consumption patterns.”