Morrisons puts Red Tractor on all its fresh meat

All fresh meat sold in supermarket Morrisons is to carry the Red Tractor logo, the company has revealed.

In a statement issued on Monday (22 February) the supermarket says it has worked closely with Assured Food Standards, the independent body that manages the Red Tractor scheme, to achieve the independent quality mark.

The process of branding all fresh beef, lamb, pork and turkey is already underway – though it is understood that a small volume of organic chicken will carry the Soil Association logo, rather than the Red Tractor.

Morrisons has always had a unique perspective on food,” said group trading director, Martyn Jones

“We are the only supermarket that buys livestock directly from farmers; has its own meat processing facilities where beef, pork and lamb are prepared and supplied direct to the butchers in our stores, as well as operating and maintaining our own transport fleet.

“Being awarded the Red Tractor demonstrates our commitment to ensuring our customers can have complete confidence in the way our meat has been produced.”

Morrisons, which with 420 stores is the UK’s fourth largest food retailer, already has a policy of buying its fresh meat from British producers.