Farmers Weekly Awards: Livestock Adviser of the Year finalists 2021

Dairy farmers are being challenged to produce milk as economically and sustainably as possible, so the best advice is of paramount importance.

This year’s finalists have dairy clients who seek the best possible guidance as they face a more difficult direct subsidy-free future.

The finalists:

  • Mike Bray
    Management consultant and partner, Kite Consulting, Staffordshire
  • Rachel Hayton
    Senior veterinary clinician and shareholder, Synergy Farm Health, Dorset
  • Ian Ohnstad
    Director, The Dairy Group, Somerset

The judges:

The Livestock Adviser  judges are:

  • Julian Allen
    Last year’s winner
  • David Jones
    Farmers Weekly deputy arable editor
  • John Royle
    Chief livestock adviser at the NFU

See also: Farmers Weekly Awards: Congratulations to our 2021 finalists

Mike Bray

Kite Consulting, Dunston, Staffordshire

Mike Bray, Farmers Weekly Awards 2021 Livestock Adviser of the Year finalist

Mike Bray, Farmers Weekly Awards 2021 Livestock Adviser of the Year finalist © Hugh Nutt

Mike Bray believes the dairy industry can become carbon neutral by 2030 due to better genetics, measuring grass’s role in carbon sequestration and feed additives.

As a management consultant and partner at Kite, he is optimistic that the dairy industry can reduce its carbon footprint by becoming more efficient and productive.

This can be achieved with better genetics leading to a 3% annual improvements in yields, grassland sequestration incorporated and feed-additive-reducing methane emissions.

In the future, fewer more efficient dairy cows will be producing high-protein food for humans which is carbon neutral. “Cows can help cool the planet. This is well within our grasp in the next decade,” he says.

Technical knowledge

Mike has a keen interest in large US-style barn-fed systems. He sees them being efficient and also sustainable as his clients often have a large arable area which can absorb the slurry and manures.

His travels to the US with some of his clients have resulted in taking on the best of the US systems, such as sand bedding; low-carbohydrate, high-fibre dry cow diet; and as many as five cuts of late-heading ryegrass silage.

“The focus on bigger systems is because we can add more value for the larger clients,” he says.

His dairy clients average 10,600 litres a cow a year on twice-a-day milking, and 12,200 litres a cow a year for three-times-a-day milking.

The margin over purchase feed is equally impressive for his herds at  £2,362 a cow a year for twice-a-day milking, and £2,649 a cow a year for three-times-a-day milking, compared with an overall £1,876 industry average.

Environmental credentials

One of Mike’s clients is Dorset farmer Nick Cobb. His big arable area helps feed the cows, while the cattle’s waste products help support arable production.

“It is intensive but it is highly sustainable, as the farm grows wheat, barley, grass, maize and is trying out lucerne,” he says.

The light chalky arable soils gain from the cows with soil organic matter up at  5-6%, which means improved soil fertility and better water-holding capacity in the often dry months of summer.

Mike’s plan is to consolidate and simplify milking systems, and then optimise inputs using forage rates of up to 60%, on a dry-matter basis, to give cows a good farm-produced diet.

Rapeseed was incorporated in the diet to replace soya following ideas from Denmark, largely on a cost basis at the time, but its use continued rather than import soya grown in sensitive areas like the Amazon basin in South America.

Client relationship

Mike has worked with Nick for 23 years and has helped him distil what is achievable in the UK from what they have seen in the US.

“Mike is very professional, very organised and a calming influence which helps complement our team,” says Nick.

He has brought innovations like multicut silage, more forage in the diet, and better heifer nutrition, which allows the farm to calve at 22 months rather than the more traditional 24 months.

Nutrition for the milking herd is very important, with Mike changing the formulation of the high-forage diet every few weeks to boost overall production from the cows.

The challenge going forward will be to continue to work with the large team at the Dorset farm, which includes the crop manager, herd and produce manager, and the family partners.

What the judges say

Mike is pushing the top end of dairy producers to make them better and better, and he also feeds off these innovative farmers.”


The judges liked

  • Looks at the whole of the dairy business and helps to design simple, large systems which work well

  • Links up well with like-minded ambitious farmers and is on-board to try and achieve their goals

  • Long-term vision and can see the direction of travel for the industry in the future

Client farm facts: JF Cobb and Sons family partnership, Dorset

  • 4,500 dairy cows across five sites

  • One unit produces 13,300 litres a cow a year on three-times-a-day milking

  • 2,000ha growing grass, maize, wheat and barley

The numbers 

  • 19 Years with Kite Consulting
  • 43 Dairy farm clients
  • 700 Clients use Kite

Rachel Hayton

Synergy Farm Health, Crewkerne, Dorset

Rachel Hayton, Farmers Weekly Awards 2021 Livestock Adviser of the Year finalist

Rachel Hayton, Farmers Weekly Awards 2021 Livestock Adviser of the Year finalist © Emily Fleur

Rachel Hayton has helped to cut mastitis sharply in dairy herds and sees this as a move towards more sustainable farming as control of this disease improves efficiency and avoids waste.

Her work as a senior vet on a Somerset dairy farm has seen a block of 80 milking cows being mastitis-free throughout winter after a switching to sand cubicles. The farm had experienced 40-45 cases in the old straw yards previously.

She says that because mastitis has an immediate impact on cows in terms of lower output and milk rejected, it is a barrier to sustainability and reducing farming’s carbon footprint.

As well as being the primary vet to six dairy clients, she runs a consultancy with 25 dairy farmers aimed at reducing this costly disease.

“Disease is a sustainability disaster, as it involved waste with yields reduced and milk having to be throw away,” says Rachel.

Technical knowledge

Rachel was brought in to advise on the Somerset milking herd at Redlands Farm about nine years ago, as it had a severe mastitis problem with cattle housed in straw yards.

Her first advice was to improve ventilation and reduce the stocking rates in the overcrowded yards, before working up to the expensive change to more hygienic sand cubicles, and the effect was dramatic.

“We used to do regular mastitis testing on the farm, but it is not necessary now as levels have come down and are staying down,” she says.

Over the past decade, the herd has changed – from 90 cows yielding 7,500 litres a cow a year with a mastitis rate of more than 70 cases in 100 cows a year, to 150 cows yielding 9,000 litres with a mastitis rate of less than 10 cases in 100 cows a year.

Rachel believes vets can do more to reduce mastitis and is leading on-farm training, along with mentoring two members of her vet practices to expand mastitis control plans onto more farms.

Environmental credentials

Her work has helped antibiotics use tumble on dairy farms across her Somerset-based vet practice, as a more preventative approach is taken rather than fire-fighting the disease.

In addition, more pressure is being applied by milk buyers, which are looking for lower mastitis as well as a reduction in lameness, better body scoring and calf health.

Rachel works across a range of dairy farms from herds of 150 up to large 2,000-cow herds with yields ranging from 4,500 litres a cow a year to 13,000-litre Holstein herds.

She is also working with regenerative dairy farmers focused on grass-based, spring-calving herds looking to introduce more robust cross-bred cows.

Client relationship 

Rob House, farm manager at Redlands Farm, says Rachel has been key to helping get mastitis under control and he is now looking to expand the herd from 150 to 200 cows.

“We were spending a fortune on mastitis control, and Rachel has helped us and pointed us in the right direction,” he says.

The money saved from better mastitis control has allow the farm to invest in a “new” second-hand milking parlour and improve housing for the milking herd to enhance airflow.

“She has made a clear benefit to the farm, saving us money and profits have improved,” he adds.

Rachel’s mastitis plans have also included working with the farm’s dairyman, Dave Martin, to refine the routine milking process to reduce further disease levels.

What the judges say

Rachel is a vet that sees the bigger picture, finding industry solutions in terms of reduced antibiotics use, while being very much an on-farm vet delivering practical solutions.”


The judges liked

  • Engagement with the wider world beyond her practice, including industry committees on health issues and encouraging higher standards
  • Tailors advice to circumstances seen on a particular farm, to make a positive difference to the farm’s profits
  • Very engaged with clients, forming good relations while also giving experience to younger vets in her practice

Client farm facts: F Dening and Sons, Redlands Farm, East Coker, Yeovil, Somerset

  • 150-strong Holstein-Friesian herd
  • Average yield 9,000 litres a cow ayear
  • 160ha including 120ha of grass, 20ha maize and 20ha wheat/barley

The numbers

  • 12 Years with Synergy Farm Health
  • 6 Full time dairy clients
  • 25 Clients in mastitis-related consultancy

Ian Ohnstad

Director, The Dairy Group, Somerset

Ian Ohnstad, Farmers Weekly Awards 2021 Livestock Adviser of the Year finalist

Ian Ohnstad, Farmers Weekly Awards 2021 Livestock Adviser of the Year finalist © MAG/Colin Miller

Ian Ohnstad has dairy farming clients from China across to the US, and down to Australia and New Zealand – all eager to tap into his expertise in milking systems.

He also has a strong home following from Aberdeenshire down to Cornwall giving him an international and national reputation for his consultancy work with the whole milking  process.

This expertise has helped one Oxfordshire dairy farmer client at Kingston Hill Farm cut his mastitis sharply in his 600-strong herd with a range of timely measures.

Six years ago, the farm had 61 cases in every 100 cows a year, just above the national average, and now it has been cut dramatically to 18 cases.

“In one year’s time, we hope to be below 10 – with a renewed effort to control this damaging disease,” he says.

Technical knowledge

Ian says the key to reducing mastitis is to have clean and dry milking cows, and as each case can cost £220, this is a damaging disease.

Some of the key factors in cutting the disease in the Oxfordshire herd include the move to sand cubicles, increasing space around the animals, streamlining milking routines and not immediately treating early mild stages of the disease.

The milking routine is often a key factor and he points out that it is often easier to get consistent routines in rotary milking parlours than in herringbones, as the operator has to move much less.

One often overlooked and least palatable measure to limit mastitis is culling policy, as highly contagious cows need to be taken out of the herd to stop infecting others.

But this can be a difficult decision to take if the herd is expanding, or if culling for bovine TB and Johne’s disease is already cutting the size of the herd and diminishing the farm’s milk production.

Environmental credentials

Antibiotics use on the farm has reduced with sand cubicles and better milking routines, with a focus on the pre-milking process of teat sprays and wiping with face towels.

One simple win in the mastitis fight has been to rotate the calving field for the autumn-calving herd.

A field close to the farm had been used for calving in September and October and, although very convenient, infection level in the field needed to be broken by rotating the calving field.

Ian has been involved in the use of milking robots in grass grazing systems, but often sees that the robots are not milking enough cows to make them really economically viable.

“I love the technology, but I don’t love the economics. The future could be to have a robotic arm on a rotary parlour to attach clusters, but we are not there yet,” he says.

Client relationship

Farmer David Christensen at Kingston Hill Farm at has been working with Ian for 25 years, especially on mastitis consultation, parlour routines and assessing milk quality.

“Ian is my first port of call for cow and milking technology,” he says.

When fitting a new 60-space rotary parlour 20 years ago, Ian’s help was invaluable, and the move has subsequently helped reduce antibiotics use.

Running the 600-head, autumn-calving herd and a nearby 360-head spring-calving herd, keeps Ian busy with different challenges on both farms.

“Ian is essential for the growth of the business, I value his independence and his scientific approach to solve problems,” says David.   

What the judges say

Ian relates well with the people he works for, and is very clear and concise with his advice tailoring it to what his customers need.”


The judges liked  

  • International expertise and independence in his particular field of milk harvesting
  • Real clear focus on mastitis and milk technology and where the industry is going in the future
  • Happy to share knowledge on all the key aspects of milking technology

Client farm facts: David Christensen, Kingston Hill Farm, Kingston Bagpuize, Oxfordshire

  • 600 cross-bred Holstein-Friesian/Scandinavian Red/Brown Swiss autumn-calving herd and 360 cross-bred spring-calving herd
  • Average yield – 8,300 litres a cow a year
  • Farms 645ha, 513ha of  grassland and 132ha of maize

The numbers

  • 17 Years with The Dairy Group
  • 100 Clients
  • 220 Cost in £ of an average mastitis case

Sponsor’s message

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