The Cereals event, Europe’s leading technical event for the arable industry, is the latest casualty of the coronavirus pandemic.
More than 18,000 farmers, agronomists and industry experts visit Cereals each year to discover the latest arable innovations, hear key opinion leaders and find the best arable products to grow their businesses.
This year’s event was due to be held on 10-11 June at Robert Law’s farm at Chrishall Grange, Duxford, in Cambridgeshire.
But in a statement, the organisers announced on Tuesday (24 March) that the event has been postponed until June 2021.
Instead, plans have been announced to take the event online from 10-11 June.
This digital environment will include working demonstration videos, seminar sessions and expert advice.
The aim is for visitors and exhibitors to “get as much as possible from the event” and gain CPD points as normal.
“We understand these are challenging times and we recognise that many of you have been impacted by Covid-19.
“Our focus remains with the wellbeing of our team, exhibitors, visitors and the agricultural community,” said the statement.
“Based on our exhibitors’ and visitors’ feedback, as well as advice from global health responders, Cereals will be postponed until June 2021.
“We are extremely disappointed because our exhibitors, host farmer and team members have done a great deal in terms of the preplanning of Cereals.”
Cereals is the latest in a long list of farming events that have either been cancelled or postponed due to the coronavirus crisis, including the Royal Welsh Show, the Royal Highland Show and the Great Yorkshire Show.