The NFU’s campaign to encourage young people into farming has been featured on The Sun’s website and illustrated with a picture of a topless girl.
The newspaper reported the campaign under the headline: “Pg 3 girls could be farmers”.
Anthony Gibson, NFU director of communications said: “The aim of the report ‘A life on the land’ was to try and make careers in farming appear more sexy to young people. But we didn’t expect this type of coverage – or lack of it!”
WARNING: The picture is a little risqué but if you want to you can read the story for yourself on The Sun’s website.