We may be reporting on Limousin bulls topping the 50,000gns mark, or even the odd crossbred steer topping £5000, but spare a thought for fellow farmers across the world.
A good bull is worth hundreds of pounds in The Gambia, a huge amount when the average income is under £1 a day. And when it comes to marketing their stock, farmers there have far fewer regulations to contend with than in the UK.
Maybe DEFRA could learn one or two things from their relaxed views on red tape and legislation!!