Designer Genes Hereford sale tops at 10,000gns

Two days of elite Hereford trading was topped by the Moralee herd with a 10,000gns call at the fourth Designer Genes sale at Shrewsbury last week (13-14 December).

The sale grossed a total of £89,040 and included the second Designer Gene Sale Goes Global sale, which included five international flush lots from Argentina, Uruguay, Canada and Ireland.

The sale leader was Moralee 1 Lucy KS S1 from T and D Harrison, Stocksfield, Northumberland.

She is by the sire of the year, SMH Kingsize, and was knocked down to MR Ludgate, Thame, Oxfordshire, for a sale price of £10,000, of which 50% was donated to UK Hereford Youth.

See also: Hereford records broken at Designer Genes Sale

Next best at 7,000gns was Herberry 1 Lucy Belle, a 24-month old in-calf heifer from R and Vere Hunt, Ballyherberry, Tipperary.

She was one of two full daughters bred from Dendor 1 Kohinoor and Gouldingpoll 1 Lucy 641.

Cow at auction

Next at 6,200gns was Romany 1 Ishbel BW R55 from the Wilson family, Morebattle, Kelso. This popular heifer is by Barwise 1 Wellington and out of Romany 1 Ishbel.

She was knocked down to J Hodge, Hondean, Berwick Upon Tweed to join the Fellowhills herd.

A first-calved lot from the Rempstone herd from M Ludgate, Scotgrove Farm, Thame, made 6,000gns, selling to Mr Vasami, Ceridigion. Rempstone 1 Bertha H311 is by Solpoll 1 Hollywood and her dam is Llancillo Hall Bertha 3.

She sold in calf to Rempstone 1 Hotline and her calf returned to Rempstone.

Global sale

The pick of Moeskaer Herefords’ spring 2020 calves topped the global sale on Friday (13 December), registering a £6,800 price tag.

The winning bidder secured the right to select any of the heifer calves born from the prize-winning herd. The winning bid came from Dara Entwistle, Illinois, US.

An investment heifer opportunity from Harvie Ranching was also offered in the shape of Harvie Ms Firefly 145G, which sold to a private buyer for £6,000.

She is one of the first daughters of $150,000 (£114,000) NJW Endure to sell at auction. The lot offered 100% interest with 50% embryo interest and 25% of natural calves.


Flushes were offered from Las Tranqueras (Argentina), Los Murmullos (Argentina), Las Anitas (Uruguay), RSK Farms (Canada) and Gouldingpoll Herefords (Ireland), which averaged £3,060.

A total of 40 embryos across 11 lots sold to average £421/embryo. The embryo section topped at £500 on four occasions;

  • 4x Harvie Ms Firefly 55C x H RW All In 7165 ET embryos from Ghyll Beck Hereford Stud sold to Juha Moisander, Finland for £500/embryo
  • 4x Sky High 1 Lancome Lucy x Fisher 1 Jaguar embryos from Gouldingpoll Herefords sold to Daniel Whiteford, Northumberland for £500/embryo
  • 4x Moralee 1 Kylie x SMH Kingsize 87K embryos from Moralee Herefords sold to Henning Have, Denmark for £500/embryo
  • 2x Dendor 1 Ruby 17th x Dendor 1 Nairobi embryos from Dendor Herefords sold to Will Awan, Bath for £500/embryo

Three semen lots were also sold at the sale, topping at £175/straw for 10 straws of Remitall Super Duty 42S (former Canadian National Champion Bull that sold for $270,000) consigned by Moeskaer Herefords.This was bought by DRA Fabb, Cambridgeshire.

A package of 20 straws from Moralee 1 Rebel Kicks KS R12 was consigned by Moralee Herefords and sold for £85/straw to Henning Have, Denmark.

A final semen lot consigned by Bowendu Herefords on herdsire Panmure 1 Nugget (reserve male champion at Royal Welsh 2019) sold for £80/straw to Roy Beattie, Ireland.

Averages: 19 females, £4,452; 40 embryos, £421; three semen lots, £175/straw (Hexham Marts, Halls)