New marketing campaign gains momentum for SDF

SAME DEUTZ Fahr – the company which owns Deutz Fahr, Same and Lamborgini tractor brands – has suffered over the past few years in the UK, despite success in Europe.


However the company’s new management team claims that is all set to change.

FARMERS WEEKLY readers will have noticed a distinct lack of advertising and promotional activity from SDF over recent times. Many show-goers will also have observed a lack of presence from the company at UK agricultural exhibitions.

A change in senior management and a radical revolution in policy has prompted the firm to step up its presence.

The company says that it is launching an aggressive marketing campaign – which involves targeted advertising and exhibition coverage – to raise the company’s profile in the UK.

And, in testimony to that, the recent Cereals event saw the resurgence of SDF’s show stand and the launch of two new machines.
Deutz Fahr’s 56-series combine-harvester – a six walker conventional machine built at the company’s new manufacturing facility in Duro Dacovic, Croatia – took most prominent position on the stand.

The firm says that the decline of its combine sales in the UK has been linked to a lack of machine availability – a problem SDF hopes the new factory will solve. The aim is to produce 1000 units for the European market next year.

SDF also displayed a new range of Deutz-Fahr telehandlers.

Seen at the Sima show in Paris earlier this year, the machines are built under a manufacturing agreement with Belgian loader specialist JLG.

The range’s two models are both powered by 100hp Deutz engines and have hydrostatic transmissions. The Agrovector 30.7 has a 3t lift capacity to a height of 7m, while the smaller 26.6 model will lift 2.6t to 6m.