ADAS puts milk-business comparison online


By Olivia Cooper


DAIRY farmers can now compare milk contracts and costs of production online on a new ADAS website.

The intention is to let them target and improve any failings in their businesses.

Milk Cheque Interactive (MCi) offers producers a unique opportunity to look at their specific milk contract and compare it with 75 others available.

By entering details of the milk quality a farmer produces, he can see how to maximise income from that contract, rather than simply comparing a standard litre.

Monthly costings information can also be entered to build a unit costs profile, which can then be used to compare target and actual figures, showing where savings can be made.

“With a 5ppl difference in the costs per litre of the top and bottom 25%, MCi will allow the farmer to focus on what really matters to the business,” says ADAS business manager, Ian Powell.

  • The site is expected to go live in early January, and will cost from 10 a month. A months free trial and preview is available at www.dairy-mci.com

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