Archive Article: 2002/06/21

21 June 2002

Industry endorsement for the new-look recommended list system came from maltster John MacDonald of Coors Brewers (right) and miller George Mason of Heygates. A greater focus on end use and better integration of industry tests into the recommendation process means the changes made by the HGCAs Crop Evaluation Limited subsidiary should ensure varieties are now only listed if they have real market potential. "With profits so squeezed it is important farmers grow what the market wants," stresses Mr Mason.