26 September 2000
Final decision for ‘tasty’ farmers
By FWi staff
EIGHTEEN “tasty” farmers have made it through to the final of the National Farmers Union contest to promote the little red tractor logo for food.
The finalists – 16 men and two women – from all over the country will go before a judging panel on Wednesday (26 September) in London.
The panel of judges, seeking to find new “faces of farming”, will include the editor of Cosmopolitan magazine, Lorraine Butler.
One national and nine regional winners will be revealed on Thursday (27 September).
Winners will receive cash prizes and get the chance to undertake promotional work to tell shoppers about the British Farm Standard mark.
The teams first appearance will be at the launch of a national advertising campaign on the logo in mid-October.
NFU PR manager Simon Rayner said he had no doubt the judges would find a team to convince shoppers that food bearing the little red tractor is food they can trust.
The little red tractor logo represents high food hygiene, environmental and animal welfare production standards.
Almost 40 applications were received from male and female farming hopefuls in the contest.