Finance deals and price cuts aim to raise sales

17 October 1997




Finance deals and price cuts aim to raise sales

LOW rate finance and cut-price equipment are two tactics being employed by machinery manufacturers to boost sales.

Bernard Krone, for example, has cut prices on its five-model disc mower range by up to £5000 – the AMT 5000CV now retails at £27,500 instead of £32,500. In addition, a low rate finance plan at 2% a year is also offered on all Krone equipment.

Managing director, Rod Baker, says the price cutting is down to lower overheads, a direct result of the Amazone/Krone shared marketing agreement.

Meanwhile, tractor maker Renault is also offering low rate finance with its Capitalshift II plan, a scheme which guarantees the resale value of the tractor after three years use and in doing so, contributes towards keeping repayments low.

Despite the downturn in the tractor market, Renault reports its largest ever share of August registrations. It is a share said to have given the French maker 4.74% of the UK market.

According to the firm, the biggest selling models are those from its Ares range, which accounts for 37% of all Renaults sold in the UK.

Not to be outdone, Matbro has extended the deadline for its interest-free Millennium package for the TS290 telehandler. Available on up to 50% of the machines retail price and requiring three annual repayments to be made, the scheme is running until Oct 31. &#42


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