14 September 2001
Light lamb push is working – FUW
By Robert Davies, Wales correspondent
EFFORTS to find customers for light lambs are succedding, according to a Farmers Union of Wales survey.
When the union contacted Welsh abattoirs and national retailers, sales of light lamb were described as “extraordinarily good”.
Owen Owen, managing director of the meat company Cwmni Cig Mon said good promotion meant that small lambs were “selling like hot cakes”.
This allowed him to pay farmers 1.50/kg for a 12kg lamb, or almost twice what it would realise on the welfare disposal scheme.
FARMERS WEEKLY and Farmers First are running a joint campaign to sell the lambs.
Farmers First chairman Terry Bayliss reported that 1000 boxed lambs had been sold in three weeks, and 70 orders a day were being received.
FUW president Bob Parry said sales were especially good in southern England, and it was clear that UK consumers had a taste for hill lamb when it was made available and promoted vigorously.
- Light lamb – Buy a box and eat British. Click here to order