30 November 1998
McDonald’s backs NFU beef campaign
By Shelley Wright
BURGER giant McDonalds has become the latest catering firm to join the NFUs “Proud to Serve British” meat scheme.
The nationwide initiative aims to to put more British food on the nations dinnerplates by encouraging restaurants, cafes, pubs and other catering outlets to buy from domestic farmers.
Each McDonalds restaurant will be sent “Proud to Serve British” posters and point-of-sale material to display to promote the beef used in its burgers.
NFU president Ben Gill welcomed the move.
“We are very pleased to have a major restaurant company such as McDonalds backing our campaign. this show of support clearly demonstrates the quality of British food,” he said.
Other major groups who have recently signed up to the initiative include County Hotels and the Ministry of Defences catering supplier Booker Foodservice.
McDonalds spends more than £40 million on British beef every year. It also buys 166,000 tonnes of UK potatoes, 142,000 tonnes of flour, 3700 tonnes of lettuce and 650,000 tonnes of onions.