Farmers Weekly has been shortlisted for three top trophies in the UK’s most prestigious digital publishing awards.
Following its widely-praised redesign earlier this year, FWi.co.uk is one of the chosen few vying to be crowned the UK’s Website of the Year in the PPA Digital Publishing Awards.
The team behind UK farmers’ favourite website has been shortlisted for Digital Content team of the Year, and Farmers Weekly is also in the running for the title Digital Publisher of the Year.
These accolades come on the back of the biggest-ever upgrade to Farmers Weekly’s digital offering, including the creation of the new Know How centre which offers farmers expert advice and support on the key challenges they face through the year.
The site is already the UK’s most popular agricultural publishing website by a wide margin, with well over half a million visits each month.
Research conducted last month found that a whopping 76% of website visitors thought the new website was “better” or “a lot better” than before, with almost half saying the website was “a lot better”.
Alison Konieczny, Farmers Weekly’s Online Editor, said: “We listened very carefully to farmers before rebuilding the website, and what they told us drove all our decisions, so it’s great to get this recognition of success”.
Farmers Weekly is the only agricultural publication to be shortlisted in the PPA Digital Publishing Awards, organised by the trade body for UK print and online publishers, the Professional Publishers Association.
Other finalists competing with Farmers Weekly for the top awards include the Daily Telegraph, BBC Good Food, the Radio Times, Cosmopolitan and GQ.