Value for money key to food marketing
22 November 1999
Value for money key to food marketing
WHEN will British agriculture realise that the only way to stimulate
demand for British food is to market the products to customers on a value
for money basis?
This must be conducted through a National Marketing Agency which works exclusively for Britains farmers and can use PR, advertising and other marketing techniques to achieve sustained demand for a quality product.
Chris Jeffery, Malton, Yorkshire
Email: chris@laycocks.co.uk
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