Limagrain UK will be displaying its latest advances in plant breeding at Cereals.

The company will be hosting an innovation centre to highlight technologies such as double haploid and molecular markers, and to outline the benefits which they create for UK agriculture, end-users and consumers.

At 9am on 9 June, senior representatives of Limagrain UK, including senior wheat breeder Bill Angus, will be available to answer questions in a 20-minute press briefing at stand number 313.

Seed is the most important of all inputs, the building block upon which all other inputs are then added. Consequently, the best modern varieties should be recognised for what they are, “packages” of extremely sophisticated genetic material upon which farmers have huge amounts of money at stake.

Yet frequently farmers pay too little regard to this critical aspect or over-simplify what should be a very sophisticated decision. The centre has been designed to highlight the importance of this strategic decision and the need to select carefully which varieties to grow.

*Cereals 2010 exhibitor information as supplied by Limagrain UK.