Alternative milk marketing ideas – case studies
Adding value to milk sounds like a good idea but it’s certainly not straightforward.
Investment, enthusiasm, determination and dogged attention to detail are essential ingredients for success, alongside meticulous market research and planning.
Cheese, yoghurt, a sports drink and raw milk sales through a vending machine are just four examples of milk producer ingenuity. These milk marketing case studies offer an insight into what’s involved in alternative markets.