Hugh Fearnley-Whittingstall pushes free range chicken

Hugh Fearnley-Whittingstall and the River Cottage team have for the past week being urging Axminster residents to switch to free range chickens.

The aim of “Chicken Out Week”, which ran until this weekend, was to promote free range chicken so that it accounted for half of chickens sold in the town.

Tesco, Co-op, Complete Meats, Miller’s Farm Shop in Kilmington and the River Cottage store all offered free-range chicken and a range of restaurants offered free-range chicken options on their menus.

The events of the week were filmed for a prime-time television series on Channel Four showing next year.