Yagro farm analytics company joins Frontier Agriculture
© Tim Scrivener Farm business data and analytics company Yagro has been bought by Frontier Agriculture.
In a blog post on Tuesday 5 October, the company said the move would give it the resources and reach to supercharge its rate of innovation.
In practice, the announcement would have little immediate effect, said Yagro, but it promised more tools, automation and integration in future.
See also: Online input price ordering service grows
Yagro would continue operating as a standalone, independent business with its own offices, culture and specialisms, it said, and also promised no farm data would be shared with any other Frontier companies.
Launched in 2016 by Gareth Davies and Dan Jolly, Yagro provides detailed crop performance data at field and variety level, including input product and price analysis. It also offers benchmarking within chosen closed farmer groups.
Part of the offer is a free tool to help farmers get the best input prices, allowing them to set out what they are looking for and receive quotes from a range of suppliers. It also provides an insurance review service.