Farmers who book early get free entry at the Cereals event

Cereals 2021 is offering free tickets to visitors who register before the end of March, enabling people to finally look forward to a physical event.

The two-day event, which is being held in Lincolnshire on 9 and 10 June, offers farmers the chance to learn the latest innovations on regenerative farming and the new Environmental Land Management (ELM) scheme.

See also: How to get to grips with brown rust in wheat

To help bring some certainty, the organisers are offering farmers a no-risk way to put the event in their diary and to enjoy it, explained event organiser Alli McEntyre.

“Cereals will be the first of Comexposium’s physical European events held this year and we know both farmers and exhibitors are eager to get back to it. Providing free tickets means visitors can be confident in their decision to register,” she says.

In the run-up to the event, attendees can access four preview webinars that will profile an important topic covered in each theatre at the event. “This will give visitors a flavour of what they can expect, whetting appetites for the event itself and getting people thinking about the important issues which will be covered.”

The flagship AHDB theatre will cover numerous topics over the two days, from the ELM scheme and the Agriculture Bill to climate change and quick-fire scientific/technical sessions.

In the new Sustainable Solutions theatre, in collaboration with the National Federation of Young Farmers’ Clubs, visitors can get to grips with regenerative farming and how to make it profitable. “The second day will focus on soil health; from the latest science and research into the microbiome through to cultivations and drainage,” said Ms McEntyre.

Also new is the British Innovation theatre – which focuses on new technology to support farmers – and the Market and Farm Diversification theatre, which explores market challenges and opportunities, as well as value-adding prospects.

“We will be recording all of the seminars, so ticket holders will have access to them after the event; this way, if you don’t make all the sessions, you can catch up afterwards,” she adds.

To claim your free tickets, visit the event website and use the code “FREE1”.

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