Meat tenderness gene adds value

 Identifying the gene for meat tenderness in certain native breeds of bulls has enabled Genus/ABS and Blade Farming South West to join forces in an attempt to add value to British dairy and beef farmers.

Speaking at the Dairy Event, Blade SW managing director Richard Phelps and Genus’ beef manager Neil Wharton told farmers how the Better Beef Scheme had been launched to fit a specific beef requirement, working alongside Arla Foods, Southern Counties Fresh Foods and EBLEX.

“With the help of Genus/ABS data and new DNA technology we have been able to identify South Devon, Aberdeen Angus and Hereford bulls with the exact requirements for a more consistent beef trade,” said Mr Phelps.

“When bulls meet specific requirements for eye muscle size and tenderness, they are approved for use by Arla dairy farmers.

The resulting calves are then put through the Blade SW system for slaughtering at SCFF, who are part of the Tesco and McDonald’s supply chain,” he added.

Tesco producer club manager JP Dorgan also stressed the importance of the beef supply chain finally working together to filter benefits of consistency back to the farmer.

“With its huge scope for marketing, the scheme can only prove beneficial for consumers buying British beef in our stores.”

But the scheme was not just available to Arla producers, said Mr Wharton. “All farmers will have the option of selecting a tender gene specific bull from our catalogue, but will be directed to consider rearing consistent batches of calves for the Blade SW system.

“Farmers have to recognise the need for a consistent beef product and using bulls for this market will help guarantee a profitable market for farmers wishing to sell, rear or finish beef from the dairy herd.”