Archive Article: 2001/11/02

2 November 2001

Tractor maker that knows its marketing

Making quality tractors is one thing but selling them is quite another. Quality does not necessarily guarantee high volume sales.

Marketing is key, a point not lost on tractor manufacturer McCormick.

Its long-term survival depends on its ability to quickly establish an effective dealer network. Good news then, that the company has made a significant move in this important department by signing up 12 branches of the long established Burgess group.

A product without a shop window is like a combine in the rain. It may look good but its going nowhere.