Archive Article: 2002/06/28

28 June 2002

Nick Howarth from Derbyshire (right) and his wife Peggy celebrate their success in the recent "Smash the £1m Piggy Bank" promotion with Robert Smith of the Dutch Meat Board. Over 5m promotional packs of bacon were placed in UK stores in February and March, guaranteeing 20 lucky winners £1000 each and a weekend in Amsterdam. One overall winner had the chance to smash as many of 2000 piggy banks as possible in 30 seconds, one of which contained a cheque for £1m. Mr Howarth grabbed a total of £11,000.