BUSINESS BOOST
BUSINESS BOOST
The farm shop column by
retail expert John Stanley
IRECENTLY visited a farmers market and it soon became clear that the stallholders doing the business were the ones who knew how to effectively merchandise and display in a small space.
Here are my top hints to maximise sales:
1The height between chin and belly button is where you make your most sales. So ensure your display table is at the correct height.
2 Create some raised, round table displays on your display bench using baskets or other suitable props. This will generate more sales.
3Use bright coloured produce at the ends and in the middle of your display table. This will generate more sales across the whole selling area.
4Indicate best sellers with a sign. It always works.
5Your table must always look clean – as cleanliness is always the number one when customers are selecting products.
6Never let your displays go below half full. If you do, some customers will believe the best produce has already been sold and your sales will drop off dramatically.
7Create a slope for your display table. This improves your display and hence increases your sales. This may mean you will need to dummy up the back of your display bench using empty boxes.
8 Make sure all your produce has a sign on it. It is very difficult to sell if you rely on customer assumptions and verbal knowledge.
9Provide tastings. It always works and it gets potential customers involved in your stall. Once they have tasted, they are more likely to buy.
10Make sure you are clearly identifiable as the seller. Have a team uniform with your business name or slogan on it. This will make you stand out from the crowd. Dont be shy about standing out – thats what retailing is all about. You and your stall have to be the ones that are noticed.