Consumers prepared to pay more for animal welfare meat

30 June 1997

Consumers prepared to pay more for animal welfare meat

meat

The Royal Society for the Prevention of Cruelty to Animals says nearly half
of all shoppers claim their purchases are influenced by the conditions in which
animals have been kept.

More than two-thirds said they wanted to see better welfare conditions.
Nearly 70% said they were willing to pay more for a humanely reared animal. Some
42% were prepared to pay 50p or more on a pack of meat costing £2.

It commissioned a National Opinion Poll survey of 2000 adults.