French AI tie-up

31 January 1997

French AI tie-up

FRENCH semen marketing agency Sersia France has announced a new alliance with UK AI companies Supersires and Avoncroft Sires.

The move will improve the availability of top French sires to UK breeders, according to Brian Bolton of Gen Gen which acts for Sersia in the UK. He also claims these sires will be available at better value for money – the cost of semen from top sire Dombinator, for example, will be reduced by £20 to £40 from Feb 19, 1997 at the National Holstein Show.n