Iceland backs Welsh lamb

By FWi staff

ICELAND is the latest retailer to promote Welsh hill lamb.

The company expects to create a 3 million market over the next 12 months through its 760 stores and national home delivery service.

Cig Mon Group, Anglesey, will supply the lambs. Steve Tranmer, Icelands senior buyer based in north Wales, said:

“Hill farming has been hard hit by foot-and-mouth. We believe we have a duty to support this vital part of the Welsh economy.”