Lamb sales push
27 November 1998
Lamb sales push
PLANS to boost lamb sales in the new year have been unveiled by the Meat and Livestock Commission.
The four to five-week push from the end of January aims to combat a big increase in the number of hoggets coming forward. This seasons bigger lamb crop has been slow to finish, leaving 1m more lambs on farm in October compared with a normal season, says the MLCs David Croston.
The overhang has already pushed the average finished lamb price below 60p/kg, 40% down on the year.
The promotion will focus on roasting joints, which constitute 52% of retail sales volume. *
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