MLC details January lamb campaign

By FW staff

PLANS to boost lamb sales in the new year have been unveiled by the Meat and Livestock Commission.

The four- to five-week push from the end of January aims to combat a big increase in the number of hoggets coming forward. This seasons bigger lamb crop has been slow to finish, leaving 1million more lambs on farm in October, compared with a normal season, says the MLCs David Croston.

The overhang has already pushed the average finished lamb price below 60p/kg, 40% down on the year.

The promotion will focus on roasting joints, which constitute 52% of retail sales volume.