Poultry men predict plasticene peril

29 June 2000

Poultry men predict plasticene peril

POULTRY industry figures are concerned that a new film by the makers of Wallace and Gromit could turn the public away from eating chicken.

Animated movie Chicken Run, which had its London premiere this week, is a sentimental look at chicken farming, reports The Times.

Vegetarian charity Viva! is showing an advertisement about chicken farming before the film, and hopes to persuade viewers never to eat chicken again.

Peter Bradnock, chief executive of the British Poultry and Meat Federation, said sales might drop, but there was not a lot that could be done about it.

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