Know How / Sheep / Livestock marketing

A wide range of specifications and premiums exist in the UK prime lamb market and many decisions need to be made on breed, age, weight and finishing regime to meet buyer requirements. Deadweight, liveweight, organic premiums and export weights give producers choice, as does growing demand for hogget and mutton.

Learn how to maximize the value of your lambs for a variety of markets, as well as breeding stock presentation.

Case studies

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GRASSLAND MANAGEMENT

Farm wins lucrative meat market with eco-friendly system

Peter and Henri Greig are champions of regenerative farming on their small-scale family farm and credit it with creating low input, sustainable farming that has opened the door to direct…

LIVESTOCK

How lamb kofka recipe helped farmer increase flock profits

A lamb kofka recipe developed by a young Pembrokeshire sheep farmer is allowing him to capture a greater share of the profit margin in sales of progeny from his grass-fed…

SHEEP

How a Lincs sheep farm expanded and diversified income

A progressive approach to flock health, combined with hard work and savvy marketing, has seen a Lincolnshire couple expand their sheep business and income. Chris and Louise Elkington of Gelston,…

SHEEP

How a farmer is improving growth and conformation of sheep

The Cernyw flock of performance-recorded Bluefaced Leicesters is lifting Mule sale weights for its ram buyers by placing a strong emphasis on performance recording and ramping up its ram genetic…

ASSESSING PERFORMANCE

How one sheep farm benefits at sales from 'gold-plus' standard

When Andrew and Jan Walton present their latest crop of performance-recorded Charollais rams and ewes for sale this month, there will be no mistaking those with the highest genetic merit.…

LIVESTOCK

Upland lamb scheme grows sevenfold in seven years

A growing number of Swaledale breeders across northern England are reaping the rewards of a direct contract supplying high-street retailer Marks and Spencer (M&S) through Dawn Meats. Since the scheme’s…

Practical advice

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LIVESTOCK MARKETING

Advice on marketing lambs for the Muslim festival

The Muslim festival of Eid al-Adha (festival of sacrifice) provides sheep farmers with an opportunity to access a growing market. Eid al-Adha is one of the most important festivals in…

LIVESTOCK MARKETING

Video: Guide to selecting lambs for slaughter

Getting the best price for your finished lambs is not just about deciding whether to sell liveweight or deadweight, but about sending lambs that are in the right condition. For…

YOUNG FARMERS

Young sheep farmers share tips on year-round lamb marketing

Britain’s next generation of sheep farmers are taking the lead in promoting home-grown lamb as a healthy and sustainable choice for shoppers. These young industry representatives – aptly named “lambassadors”…

LIVESTOCK MARKETING

6 ways livestock farmers can improve carcass eating quality

Carcass defects and poor eating quality of meat cost the livestock sector millions of pounds a year, yet simple steps could be taken on farm that would minimise losses. Research…

LIVESTOCK

How hill sheep farmers are finding opportunites in mutton

Having a structured approach to the finishing and marketing of mutton could help sheep farmers add value to their businesses. Although mutton production is unlikely to be mainstream, it is…

LIVESTOCK

Ram buying guide: Vital quarantine procedures

Quarantining new tups is vital to avoid increasing worm resistance or stop potentially devastating diseases from entering the flock. That is according to Amy Avery of the Livestock Partnership Vets,…

Insights

LIVESTOCK MARKETING

Coronavirus: Online livestock auctions - how they work

Over the past week, we have seen markets close their doors due to the coronavirus outbreak, with others limiting the sale of stock to primestock, cull animals and store animals…

LIVESTOCK MARKETING

Calls mount to add quality measures to Europ grid

British red meat production cannot compete on price, so it must compete on quality, says 2018 Nuffield scholar and director of meat quality consultancy FQM Global, Caroline Mitchell. Speaking at…

LIVESTOCK MARKETING

What happens to wool once it leaves the farm

The UK’s national sheep flock supplies British Wool with 30 million kilograms of wool annually – but what happens to the fleeces once they leave the farm? Farmers Weekly visited the…

BUSINESS

Wool’s environmental credentials could open new markets

The news has been full of “plastics in the sea” stories recently and a huge contributor to this pollution are the fibres washed out of synthetic clothing by domestic washing…