Know How / Sheep / Livestock marketing

A wide range of specifications and premiums exist in the UK prime lamb market and many decisions need to be made on breed, age, weight and finishing regime to meet buyer requirements. Deadweight, liveweight, organic premiums and export weights give producers choice, as does growing demand for hogget and mutton.

Learn how to maximize the value of your lambs for a variety of markets, as well as breeding stock presentation.

Case studies

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How a Lincs sheep farm expanded and diversified income

A progressive approach to flock health, combined with hard work and savvy marketing, has seen a Lincolnshire couple expand their sheep business and income. Chris and Louise Elkington of Gelston,…


How a farmer is improving growth and conformation of sheep

The Cernyw flock of performance-recorded Bluefaced Leicesters is lifting Mule sale weights for its ram buyers by placing a strong emphasis on performance recording and ramping up its ram genetic…


How one sheep farm benefits at sales from 'gold-plus' standard

When Andrew and Jan Walton present their latest crop of performance-recorded Charollais rams and ewes for sale this month, there will be no mistaking those with the highest genetic merit.…


Upland lamb scheme grows sevenfold in seven years

A growing number of Swaledale breeders across northern England are reaping the rewards of a direct contract supplying high-street retailer Marks and Spencer (M&S) through Dawn Meats. Since the scheme’s…


How late lambing system helps farmer supply Co-op contract

Last May, the Co-op switched to selling 100% fresh British lamb and bacon year round. The move made it the first national retailer to sell 100% fresh British meat. Lamb is…


Why on-farm ram auctions are growing in popularity

On-farm auctions are becoming a popular alternative sales platform for breeders of high-health status, performance-recorded breeding rams. Most sheep trading is still done through breed society sales and one-to-one direct…

Practical advice

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Video: Guide to selecting lambs for slaughter

Getting the best price for your finished lambs is not just about deciding whether to sell liveweight or deadweight, but about sending lambs that are in the right condition. For…


Young sheep farmers share tips on year-round lamb marketing

Britain’s next generation of sheep farmers are taking the lead in promoting home-grown lamb as a healthy and sustainable choice for shoppers. These young industry representatives – aptly named “lambassadors”…


6 ways livestock farmers can improve carcass eating quality

Carcass defects and poor eating quality of meat cost the livestock sector millions of pounds a year, yet simple steps could be taken on farm that would minimise losses. Research…


How hill sheep farmers are finding opportunites in mutton

Having a structured approach to the finishing and marketing of mutton could help sheep farmers add value to their businesses. Although mutton production is unlikely to be mainstream, it is…


Ram buying guide: Vital quarantine procedures

Quarantining new tups is vital to avoid increasing worm resistance or stop potentially devastating diseases from entering the flock. That is according to Amy Avery of the Livestock Partnership Vets,…


Focus less on lamb carcass specification, farmers told

livestock mLamb producers should focus less on carcass specification and instead focus on days to finishing and growth rate, which is a better indicator of profitability, a leading consultant has…



What happens to wool once it leaves the farm

The UK’s national sheep flock supplies British Wool with 30 million kilograms of wool annually – but what happens to the fleeces once they leave the farm? Farmers Weekly visited the…


Wool’s environmental credentials could open new markets

The news has been full of “plastics in the sea” stories recently and a huge contributor to this pollution are the fibres washed out of synthetic clothing by domestic washing…